You're looking at your company fleet and thinking, these cars and trucks could use a little something extra. Don't get out the paint brushes just yet. Wrapping your company vehicles in ads or custom designs can be a smart, cost-effective move with advantages you may not have considered. Forget plain white vans or boring black sedans - vehicle wraps turn your cars into moving billboards. But they can also help with branding, security, resale value and more. Before you dismiss wraps as too flashy or expensive, learn how this eye-catching option offers functionality that impacts your business's bottom line.
With the right provider, you can customize wraps that get you noticed while protecting your investment in these high-mileage workhorses. Give your company cars a makeover that works hard for your brand and your budget.
What Is Vehicle Wrapping?
A Moving Billboard
Vehicle wrapping is the process of covering a car, truck, van or any vehicle with a large vinyl graphic or decal. Essentially, it turns your company's vehicles into mobile billboards advertising your brand. With crisp designs and eye-catching colors, wrapped vehicles are hard to miss on the roads.
Customizable Advertising
The vinyl wraps are printed with your specific branding - logos, messages, images and contact info. You have full control over the design to best represent your company. There are endless possibilities to create an impactful visual that aligns with your marketing goals.
Long-Lasting and Removable
High-quality vehicle wraps are made from durable, weather-resistant vinyl that can last for years. When applied correctly by professionals, they can withstand the elements without fading or peeling. Yet the wraps are also removable, allowing you to update designs or restore the original paint when needed.
Cost-Effective Promotion
Compared to other advertising methods like billboards or TV ads, vehicle wraps provide excellent value. The upfront costs are lower, and the continual exposure from driving around town is extremely cost-effective over the lifetime of the wrap. It's an affordable way to get your brand seen by thousands daily.
Protect the Original Paint
Beyond the advertising benefits, vinyl wraps also protect a vehicle's original paint job from scratches, dings, UV damage and normal wear and tear. When removed, the factory paint stays in good condition underneath. This maintains resale value if you plan to sell the vehicle later.
Top Benefits of Wrapping Company Vehicles
Always-On Advertising
One of the biggest benefits of vehicle wraps is the incredible advertising potential they offer. Your wrapped vehicles essentially become mobile billboards, promoting your brand wherever they go. With eye-catching graphics and your logo prominently displayed, you're getting advertising impressions every time your wrapped vehicles hit the road.
Each wrapped vehicle can generate between 30,000-70,000 impressions per day. That's a ton of exposure for your brand! And the best part? It's relatively inexpensive compared to traditional advertising methods.
Professional Company Image
Wrapping your company vehicles gives them a polished, professional look that reflects well on your business. It makes your fleet look cohesive and uniform, which can go a long way in building brand recognition and trust with potential customers.
A nicely wrapped vehicle shows you take pride in your business's appearance - an important factor for many consumers when choosing who to work with.
Protection & Resale Value
Vehicle wraps don't just look great, they also protect your vehicles' original paint jobs from dings, scratches, UV damage, and fading. When it's time to remove the wrap years down the line, the factory paint underneath will be in near-pristine condition.
This paint preservation ultimately increases the resale value of your vehicles. So, in addition to the advertising benefits, wraps can be a worthwhile investment from an asset protection standpoint, too.
Customization Opportunities
With vehicle wraps, you have virtually unlimited branding and customization possibilities. You can incorporate unique designs, colors, patterns - anything that aligns with and promotes your brand identity.
Some businesses even use wraps to create themed vehicles for special promotions or events. The creative flexibility of wraps means your brand presence doesn't have to be one-size-fits-all.
Cost-Effective Solution
When you look at the affordability of vehicle wraps compared to other marketing tactics with similar reach and impact, they are an extremely cost-effective solution - especially for smaller businesses. The upfront costs of design and installation are easily offset by the ongoing exposure and advertising benefits.
Plus, high-quality vinyl wraps are built to last for years, providing an excellent return on your branding investment over the long run. It's hard to beat that kind of continuous advertising at such a low cost per impression.
Most Effective Vehicle Wrap Designs
Go Bold With Branding
When it comes to vehicle wraps, one of the most powerful approaches is to go all-in on your branding. After all, these mobile billboards are basically advertising on wheels. So why not maximize that impact? Cover every square inch with your company's colors, logos and slogans for maximum visibility.
Think big, bright graphics that grab attention from blocks away. And don't forget contrasting colors that pop - using your brand palette is great, but make sure those elements stand out against the vehicle's base color.
Visually Striking Designs
Of course, going bold doesn't have to mean boring. Some of the most eye-catching vehicle wraps use striking visual designs that are basically works of art. Vivid photographic scenes, stylized illustrations, clever graphics or typography can all transform a regular car or truck into a real head-turner.
The best designs tell a story about your brand at a glance. They create an immediate visual and emotional impact before someone even reads the words. So get creative and make something that people will do a double-take over.
Simple But Strategic
On the flip side, you can also make a strong impression with a more minimal, strategic vehicle wrap. The key here is using negative space, pops of color or graphics, and clear branding elements like logos or taglines in just the right spots.
This approach lets the branding speak for itself without a lot of visual clutter. It can feel modern, upscale and refined. And it ensures your core messaging doesn't get lost in an overwhelming design. Sometimes less is more when it comes to vehicles turning heads.
No matter which style you choose, the most effective wraps make an unforgettable brand impression every time they hit the road. They quite literally put your business on the map and in front of potential customers' eyes over and over again. Now, that's some powerful mobile advertising!
Should You Wrap Your Entire Fleet?
The Impact of Full Fleet Wraps
Wrapping your entire fleet of company vehicles is a bold marketing move. It amplifies your brand visibility exponentially. Imagine all your service vans, trucks and cars becoming roving billboards. Every time they hit the road, it's an unmissable brand impression.
That said, fully wrapped fleets require serious planning and commitment. You're essentially rebranding your entire mobile presence. It's a big visual statement that demands consistency across all your vehicles.
When Full Wraps Make Sense
Full fleet wraps tend to work best for companies with:
-
A very recognizable brand that can benefit from the added exposure
-
Sufficient budget to wrap every vehicle to the same high standards
-
A large mobile fleet with vehicles constantly on the road
-
Newer vehicles likely to stay in service for several years
For smaller businesses or those with high vehicle turnover, partial wraps may be more cost-effective. But for an established brand with a sizable mobile workforce, stunning full wraps elevate your professional image while maximizing brand awareness.
Ensuring Visual Cohesion
If pursuing full wraps, visual unity is critical. Mismatched designs or poor wrap quality will undermine your credibility. Every wrapped vehicle becomes an ambassador for your brand's attention to detail.
Work closely with an experienced wrap specialist. They'll ensure consistent branding, materials and installation across your entire fleet. This unified presentation reinforces your reputation for quality with every vehicle on the road.
With proper planning and execution, transforming your mobile fleet into branded ambassadors amplifies your visibility in an unmissable way. Just be ready for that bold commitment to catching every eye on the street.
Frequently Asked Questions About Vehicle Wraps
What are vehicle wraps?
Vehicle wraps are large vinyl graphics that cover the exterior paintwork of a car, truck or van. They turn your company vehicles into mobile billboards that advertise your brand wherever they go. The vinyl wraps are printed with your logo, messaging and designs, then applied directly over the existing paint job.
How long do vehicle wraps last?
With proper installation and care, most vehicle wraps can last 5-7 years before needing replacement. The vinyl material is designed to withstand the elements - rain, snow, UV rays and regular washing. However, extreme temperatures or frequent power washing can reduce the wrap's lifespan.
Are wraps easier than repainting?
Absolutely! Wrapping avoids the hassle of repainting - no need to sand, prime or respray. Wraps simply adhere to the existing paint and can be removed down the road without damaging factory finishes. Plus, you can update your branding quickly by rewrapping vehicles as needed.
Does wrapping hurt resale value?
Not at all - in fact, wraps protect the original paint underneath. When removed by professionals, quality wraps leave no residue behind. So you can easily return leased vehicles or sell company cars with the factory paint intact.
How much do wraps cost?
Wrap pricing depends on the vehicle size and wrap complexity but generally ranges from $2,000 to $5,000 per car or van. While more than a basic paint job upfront, wraps create mobile advertising that earns impressions daily - providing an excellent long-term return on investment.
Conclusion
Well, there you have it, folks! Wrapping your company cars definitely seems to have some big benefits that are worth looking into. Not only can it turn those rides into moving billboards to get your business name out there, but you can also use it to make your fleet look uniform and professional. Plus, think of the creativity you can unleash with full custom designs!
It might take some upfront investment, but over the long run, it really seems like those eye-catching wraps could pay off in branding, team pride, and maybe even cost savings from protecting the paint. Hopefully, this gave you some ideas on how vehicle wraps could be a strategic move to consider. Drive safe out there, and stay classy! Contact our team here at Wilmar for help with your fleet!
